How To Make Money On Instagram Reels: 2023 Guide

Sep 5, 2023 12:30:00 PM | Instagram How To Make Money On Instagram Reels: 2023 Guide

Find out how posting Instagram Reels can help you get paid and learn how to make captivating IG reels you can monetize by using Lift: Reels & Story Maker.

Around 91% of active users on Instagram now watch IG Reels, so it’s no wonder that the Instagram algorithm is more focused on them. Posting Instagram Reels is simply a great way to boost your account's engagement and visibility on the platform. 

If you haven’t been posting Instagram Reels, then you’re missing out on a great way to grow your Instagram account and get more views. The bigger your account is, the better your chances are of earning money from creating IG content like Reels.

Now comes the question: how to earn money from Instagram Reels? We’ve got a guide that you can follow, including how to create attention-worthy IG reels on editing apps like Lift: Reels & Story Maker. 

Take your Instagram Reels to the next level by downloading the Lift: Reels & Story Maker app today!
Download from the App Store

Here’s what you can learn from this guide:

How To Make Money From Instagram Reels: Step-by-Step Guide

In the world of social media, Instagram Reels has emerged as a powerful platform for creativity, entertainment, and, yes, even making money. 

However, monetizing your Instagram Reels goes beyond simply creating captivating videos. It requires getting into the right mindset and understanding the strategies that can help you unlock the potential for earning revenue.

If you're unsure where to begin, here are the steps you can follow to set yourself on the path to monetizing your Instagram Reels.

Step 1: Define Your Niche and Audience

To maximize your chances of making money on Instagram Reels, it's essential to define your niche and identify your target audience. Focus on a specific area of interest or expertise that aligns with your passion and skills. 

Proper planning and defining your niche will allow your content to resonate with a specific audience. Being clear about your target audience could also help attract potential collaborators and sponsors.

We all know how sponsors can also help you earn money by posting IG content like reels.

Step 2: Create High-Quality and Engaging Content

While Instagram is still widely known as a popular photo-sharing social media, it now gives you different ways to improve your visibility on the platform. That includes creating Instagram Reels.

Now, creating compelling content is crucial for your Instagram Reel to get your target interactions. That’s why you should find the time to create high-quality reels so that even if your non-followers stumble upon them, they'll keep watching until the end.

You can always use the Instagram app to create reels, but many would agree that the creative tools are limited on the app. That’s why it’s a good idea to use other editing tools like Lift: Reels & Story Maker.
Download from the App Store

You can always use the Instagram app to create reels, but many would agree that the creative tools are limited on the app. That’s why it’s a good idea to use other editing tools like Lift: Reels & Story Maker.

Not sure how to go about that? Don’t fret! We’ll be sharing a step-by-step guide on how to use Lift: Reels & Story Maker app in a bit. The best thing about using editing tools as such is that they can help you get more creative so you can post attention-worthy reels for Instagram.

When creating reels, always aim to create unique, entertaining, and informative content. Being successful in doing that can help encourage users to engage with your reels and increase your chances of gaining followers.

Step 3:  Increase Your Follower Count

A significant follower count is crucial for monetizing your Instagram Reels. There are several strategies to boost your follower count organically, and it’s more than just creating and posting reels.

Here are some of the things you can focus on to help boost your follower count on Instagram:

  • Consistency: Regularly post high-quality reels with the ideal length to keep your audience engaged and coming back for more.
  • Hashtags: Use relevant and popular hashtags to increase your content's discoverability. You can use platforms like Photerloo to find the best hashtags for your content.
  • Collaboration: Collaborate with other content creators in the same niche as you are to tap into their audience and gain exposure.
  • Cross-Promotion: Promote your reels on other social media platforms like Facebook and TikTok to attract followers from different channels.

Step 4: Build a Strong and Engaged Community

Building a strong and engaged community is vital for monetizing your Instagram Reels. Try to interact with your audience as much as possible. You can do this by responding to comments, addressing their queries, and showing appreciation for their support. 

Engaging with your community helps foster trust and loyalty, which can lead to potential monetization opportunities in the future.

Step 5: Explore Monetization Options

Once you have built a substantial following, it's time to explore various monetization options on Instagram Reels. Unfortunately, as of March 9, 2023, Instagram has already stopped extending Reels Play deals.

Reels Play is a bonus program for content creators that lets you earn money by posting IG Reels. Now, it’s not completely gone. Before this update, any professional creator could get incentives from Instagram by posting reels.

It was basically a way for Instagram to introduce reels on the platform when it was launched in 2020. Now that Instagram Reels have already taken off, there’s no need to motivate creators to keep on posting them. In a nutshell, Instagram already has enough reels to show its users. 

So, how to get paid for reels on Instagram if that’s the case? Well, if you already have enough followers and the algorithm is already starting to favor your content, there’s still a chance that Instagram will invite you to this bonus program.

Until then, however, you’ll need to explore other ways how to monetize Instagram reels. 

Here are the other ways you can do that:

  • Brand Collaborations: Collaborate with brands that align with your niche and promote their products or services in your IG Reels.
  • Sponsored Content: Create sponsored content by partnering with brands to showcase their products or services in your reels. Disclose the sponsorship clearly to maintain transparency with your audience.
  • Affiliate Marketing: Join affiliate marketing programs and promote products or services through unique affiliate links. This is a great way to earn a commission for each sale made through your referral link.
  • Merchandise Sales: If you want to take things to another level, you can develop your own merchandise line and promote it through your Reels. This can include branded merchandise, digital products, or exclusive content for your followers.
  • Going Live: Utilize Instagram Live to connect with your audience in real time. During live streams, you can go big with Instagram Badges, which are similar to Facebook Stars or Bits on Twitch TV.

How To Create Instagram Reels With Lift: Reels & Story Maker

If you’re thinking about how to get paid on Instagram Reels, you need to understand how quality matters. While the built-in reel editing tools on the Instagram app are easy to use, they may not offer the level of customization and functionality you desire. 

This is where Lift: Reels & Story Maker steps in, providing a solution to enhance your Instagram Reels experience. What’s even better is that you can also use this app to create IG stories and other short-form video content.

But what really makes this editing platform so great? Here are some of the important features you should know about:

  • Choose from a wide range of customizable templates, including animated ones.
  • Elevate your Instagram Reels with visually stunning and engaging collages.
  • Make your reels more captivating with attractive and animated text.
  • Select from a variety of fonts and text colors to make your text stand out.
  • Enhance your reels further by adding audio or music.
  • Access an impressive library of royalty-free music categorized by mood.
  • Find the perfect soundtrack to match the vibe of your reels, whether it's happy, calm, summer, travel, or dreamy.

Ready to create the most stunning reels? 

Here’s a guide on how to do exactly that by using the Lift: Reels & Story Maker App:

  1. Download and install the Lift: Reels & Story Maker app from the Apple App Store.
  2. Once the app is installed, grant the necessary camera permissions.
  3. Next, open Lift: Reels & Story Maker and select Create from scratch" to start creating a new reel.
  4. Choose photos and videos from your device's gallery using the Media icon at the bottom of the screen. Make sure that you keep the right reels dimension in mind.
  5. Enhance your reel by utilizing the editing tools located at the bottom. Add captivating text, music, effects, and stickers to make your content stand out.
    Lift: Reels & Story Maker templates
  6. If you’re already happy with your edits, tap the Export icon on the top left of the app screen.
  7. Select "Export all pages" to prepare your reel for publishing.
    Lift: Reels & Story Maker templates
  8. To publish immediately, tap the Instagram app icon. If you prefer to schedule the reel, select the Schedule icon instead so you can set a date and time.

Note: Scheduling a reel with Lift: Reels & Story Maker will only give you a reminder; it won't publish automatically.

If you still feel overwhelmed by using editing tools, Lift: Reels & Story Maker has you covered. You can browse through reels templates that suit the mood you’re aiming for. 

Wrap Up

We hope this guide on getting paid for Instagram Reels helped you. Don’t forget to use mobile editing tools like Lift: Reels & Story Maker to help ensure that you only deliver high-quality content to your audience and potential followers.

If you no longer need to wonder how to make money off Instagram Reels, go ahead and have fun creating them. Surely, nothing beats getting paid as you enjoy posting content that you actually care about.

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Princess Angolluan

Written By: Princess Angolluan

For the last 5 years, Princess has been writing articles on tech, social media, digital marketing, & more. You can also find her on MakeTechEasier and Qtoptens.