How To Add Text To Instagram Reels: 2 Working Ways

Feb 16, 2024 1:24:00 PM | Instagram How To Add Text To Instagram Reels: 2 Working Ways

Read Lift’s comprehensive guide on how to add text to Instagram Reels and learn why it’s a superpower!

With the increasing popularity of TikTok reels, Instagram has also jumped into the same bandwagon. Since the platform has introduced Instagram reels, there are numerous features that they bring in to make it interesting for the users. While watching Insta reels, we must have seen reels with interesting texts added to the short videos.

Sometimes, the same reels have multiple texts added to provide more information about the story. However, not everyone knows how to add text to Instagram Reels, and if you can, time the text to reels. It may seem challenging at first, but once you get your hands on it, you will certainly enjoy the entire process. And we promise you there is no turning back!


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Why Is Adding Text To Instagram Reels A Superpower?

While we live in an era with different content, grabbing users’ attention and creating meaningful engagement has become challenging. Therefore, Insta reels serve the purpose of gaining attention while building customer engagement. A Conviva study reveals that Instagram reels receive more customer engagement than traditional Insta videos.

So, to keep your audience engaged with your brand, you must learn how to add text to Instagram reels. It is an excellent way to make your videos more engaging because it shapes your content to create an impactful video.

The text-adding feature allows users to add context to the video. It is more like conversing with your viewers and informing them more about the video, letting them know how you feel about a particular place, subject, or brand.

Adding text to Reels depends on various things, including your goals and device. It has multiple benefits, such as:

  • People who watch videos on mute can still understand the video.
  • Adding text tells a different story that music or movement cannot.
  • It gives context to what is happening in the video.

How To Add Text To Instagram Reels via Instagram

The process of adding text to Reels may seem challenging at first, but you will surely enjoy it once you begin.

Here is how to add text to Reels effortlessly:

  1. At the top left corner, click +.
  2. Go to the menu to select Reels.
  3. Add a video from your phone gallery or record a new one > click Add.
  4. In the next editing screen, where you can add text by clicking the Aa button on the top right corner.

how to add text to Reels

  1. Start typing once you see the blinking line. You can even change font styles with the option given above.
  2. You can change the color of the text by clicking on the palette and its placement by dragging it. Moreover, you can enlarge the text or shrink it using your fingers.
  3. Click Next, and voila! You have added text to your Insta reels.
Tired of Instagram default fonts? Check out Lift's premium collection of fonts and Reel templates!   Download here.

How To Add Text To Reels Using Lift

Why use the Lift app if you can add text using Instagram? The answer is pretty simple—with Lift, you’ll be spoilt for a choice of various fonts and styles. This way, Lift helps you create Reels that really stand out.

Here’s how to add text to Reels using the Lift app:

  1. Download the Lift app.

the Lift app on the App Store2. Open the app > hit Reels > choose a preferred template > Import your video clip into the Lift app.

3. Hit the Try the Advanced Editor button > tap the Text (T) icon in the bottom right corner.

Choose any font. Edit the Reels the way you see it.

fonts in the Lift app5. Export it and upload it on Instagram. And that’s it!

How To Add Text To Reels At Different Times

Adding text to reels at different times is a great way to enhance your story and keep viewers engaged. Luckily, there are two main ways to achieve this, depending on your preferred platform:

Use The Built-In Instagram Reels Editor

  1. Create or upload your video: Record or import your video clip within the Instagram Reels editor.
  2. Tap the Aa icon at the top to add text. You can add multiple text elements by tapping it repeatedly.
  3. Edit the text content, font, and color for each element.
  4. Tap the Edit video button at the bottom. You'll see each text element as a separate box on the timeline.
  5. Tap on a text box and drag the yellow handles at the start and end to control its appearance and disappearance time.
  6. Preview your reel with timed text and adjust timings further if needed. Once satisfied, publish your reel.

How To Make Text Appear And Disappear On Reels?

With the add-text feature, Instagram has introduced multiple other ways to make the reels enjoyable. Disappearing text is another way to make your reels engaging. 

If you are wondering how to make text appear and disappear on Reels, follow the steps given below:

  1. To make text appear and disappear on Instagram reels, you can use the text tool available in the Instagram Reels editor. Here are the steps to add disappearing text to your Instagram reel:
  2. Open the Instagram app and select Reels from the bottom menu.
  3. Create or upload a video to which you want to add text.
  4. Tap the Aa icon on the left side of the screen. This will open the text editor.
  5. Type the text you want to add to your video. You can change the font, size, and color of the text using the options at the top of the screen.

  1. Once you've entered your text, tap the Align button to adjust the position of the text on the screen.
  2. To make the text disappear, tap the Duration button and choose how long you want the text to stay on the screen. You can choose from several options, including 1 second and 3 seconds.
  3. If you want the text to appear again later in the video, you can add a new text box and repeat the process. When you're finished adding text to your Instagram reel, tap the checkmark to save your changes and post your video.

That's it! By using the duration option, you can make the text appear and disappear in your Instagram reels.

The Bottom Line

Instagram reels have gained immense popularity because of the benefits it offers users. With numerous built-in features, Instagram reels have made connecting with the audience simple. The most straightforward way users employ is by adding text to their Insta reels.

It makes the videos exciting and informs the viewers of what is happening. Whether a brand story or a recipe, Insta reels have hooked the audience with their appeal!

Ruslana Lishchuk

Written By: Ruslana Lishchuk

Ruslana is a Content Manager for the Lift Blog. She's been writing articles on social media, app reviews, macOS troubleshooting for over 3 years.