Reels have emerged as the most successful type of content on Instagram currently, with an average engagement rate of 1.23% per post in 2023. This statistic is a clear indication of how Reels are a valuable asset for any brand or influencer who wants to establish connections with their followers and communicate their message effectively. If your Reels are not performing as expected and you’re wondering how to get more views on instagram Reels, this article will guide you on how to reverse the trend.
Jump to:
- Get the Basics Right
- Create For a Niche Audience
- Use Trendy Audio
- Remix Viral Reels
- Collaborate with Other Creators
- Avoid Recycling TikToks
- Leverage Niche Hashtags
- Add Subtitles or Closed Captions
- Infuse Engaging Visuals
- Analyze Your Performance
- BONUS: How to Create Reels That Get More Views
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⭐ UPGRADE YOUR REELS!⭐ Are your REELS plateauing at 200 views? 📉
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Best Tips To Increase Views On Your Instagram Reels
Ready to up your Reel game? Here are 10 high-impact ways to get more views on Instagram Reels:
1. Get the Basics Right
It's tempting always to want to find the "X best tip on how to get more views on Reels" or "Y best hacks on how to increase views on Instagram Reels" and just simply ignore the basics. But if you want to consistently get more views on your Reels, then you have to prioritize getting the basics right.
The lighting, audio, Reel dimension, and quality have to be on point. This isn't about getting new gear or investing in expensive equipment but about making the most of what you already have.
Social media influencer Modern Millie, recommends a basic three-step process for locking down the basics:
- Clean your camera lens.
- Shoot with the back camera, as much as you can, for better quality.
- Make sure your lighting is set.
Taking care of the basics ensures you're consistently getting a high viewership for the Instagram Reels you put so much effort into creating.
2. Create For a Niche Audience
Niche audiences are important in creating content. Knowing who your target audience is and what they're looking for will help you create Reels that resonate with them.
This doesn't mean you can't post general content, but having a niche audience in mind will help you tailor your content in a way that resonates. Instagram Reel views increase in proportion to the value you’re delivering to your audience.
For example, if your niche audience is photographers, you might create videos about using specific photo editing apps or tips on taking beautiful landscape photos. This allows you to be more specific and create content your audience will find useful.
Once you establish yourself as an authority in your niche, users will be more likely to share your content, increasing the number of views your Instagram Reels get.
3. Use Trendy Audio to Get More Views On IG Reels
Odds are you've seen at least one of those videos where a creator does nothing interesting but then uses a trendy sound and gets their Reel to blow up. It gets worse: some creators even put up texts mocking the algorithm and still have the Reel blow up because of the trendy audio they soundtracked the video with.
While that answers their “how to get more views on Reels” question, you shouldn't create videos where you're doing nothing. However, you can take advantage of the fact that the algorithm loves trendy sounds to increase your Reels views.
Noticed a sound that's been used a lot in the Reels you've watched lately? That could be a sign that the audio is trending and has a good chance of giving you more views on your Reels.
You can either create a Reel immediately or save the sound for later use.
4. Remix Viral Reels
Remixing viral Reels is another great way to get more views. If a Reel is getting a lot of traction on the platform, it means it's doing something right and has caught the algorithm's attention.
By remixing that Reel, you're taking advantage of its momentum and giving your content a boost. The best part about Remixing a Reel is you don't have to do so much work—you just need to find an action that complements the Reel and film yourself doing it.
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⭐ UPGRADE YOUR REELS!⭐ Are your REELS plateauing at 200 views? 📉
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This is a great way to get views because you're piggybacking on the success of another Reel. You can remix a trending Reel using the steps below:
- Tap the ellipsis below the share icon.
- Select Remix.
- Select your preferred remix pattern.
5. Collaborate with Other Creators
You don't *need* to collaborate with other creators to get more views on Instagram Reels, but it sure helps. Teaming up with another creator who has a similar audience gives you access to their followers and vice versa.
This is a great way to build a relationship with another creator while also getting more views on your Reels. You can collaborate by filming a Reel together or having them remix yours.
If you have a few creators whose content resonates with your audience, don't be afraid to reach out and see if they're interested in collaborating. It will be a win-win for both of you.
6. Avoid Recycling TikToks
Okay, this is where 'killing two birds with a stone' stops working. It might be tempting to simply reshare your existing TikToks to Instagram Reels. After all, it's easier and faster.
However, don't do this. Instagram specifically warns against sharing content that is "visibly recycled from other apps (i.e., contains logos or watermarks)." Posting such content makes it less likely for your short to be featured in the Reels tab, thus reducing your chances of getting more views.
You can look for other ways to optimize your content creation process rather than simply recycling your TikToks. For instance, you can use a third-party app to create watermark-free short videos and then share them with the platforms separately.
7. Leverage Niche Hashtags
Hashtags are to Reels what keywords are to blog posts. They're a well-known Instagram growth hack and can help you get more views on your Reels.
When using hashtags, always make sure they're relevant to the content you're creating. Spend some time browsing through the most-used hashtags among creators in your niche and make a list of interesting ones you can use. Sound like a lot of work? Our list of best hashtags for Instagram Reels can save you stress.
You can also use custom hashtags that describe your content in more detail in addition to your caption so that people searching for videos with specific terms can find yours.
8. Add Subtitles or Closed Captions
How else do you increase Reel views on Instagram? How about making it easier to consume them? If your videos are dialogues or commentaries, it's best to add subtitles or closed captions. This helps people with hearing impairments access your content and makes it easier for people to understand what you're saying.
Plus, it makes your content more accessible to people in a noisy environment or with the sound turned off. This way, even if they can't hear you, they can still get the gist of your video and decide if they want to watch it.
Related: How To Add Captions To Reels [A Beginner’s Guide]
9. Infuse Engaging Visuals
When it comes to Reels, visuals cannot be overlooked. Using eye-catching visuals such as colorful graphics, gripping thumbnails, text overlays, and animated elements helps draw people in and make them want to watch your video.
You can also add transitions between clips to make your videos more dynamic and engaging. Experiment with different visuals, text overlays, and transitions to find out which helped to get more views on Instagram Reels.
10. Analyze Your Performance
Once your Reels have been out for a bit, take the time to analyze their performance. Find out which Reels got the most views, what kind of content people are engaging with, and so on.
Having identified what works best for your audience, focus on creating more of that type of content. This ensures your Reels continue to get more views and engagements, thus earning you a higher reach on the platform.
BONUS: How to Create Reels That Get More Views
You can create reels in a variety of ways: you can select a few photos at random, add a sound, and you've just created a Reel. However, if your goal is to become a successful Reel creator and iget more views on IG Reels, you need to bring more thought and creativity to the table.
Anyone who's had experience creating Reels from scratch will agree, it can be time-consuming and overwhelming to come up with creative ideas for every single Reel you make. That's where Lift: Reelas & Story Maker comes in.
Lift is a powerful creator tool that can help you create stunning, professional-looking Reels in no time. With its intuitive drag-and-drop interface and an array of ready-for-use templates, you'll be able to create eye-catching Reels with captivating visuals and engaging soundtracks easily.
To create a Reel with Lift:
- Download the app. You can get a 7-day trial for $0 and cancel anytime.
- Once the app is installed, you can start creating Reels by:
- Selecting a Reel template that suits your video.
- Add photos, videos, and other elements to the canvas.
- Customize to your preference.
- Preview and export your video.
And that's basically it!
