How To Monetize Instagram Reels: Is It Possible In 2024?

Feb 9, 2024 4:06:00 AM | Instagram How To Monetize Instagram Reels: Is It Possible In 2024?

How do you make money on Instagram Reels with the Reels Play bonus discontinued? Learn 14 ways to get paid on Instagram Reels in 2024.

As of the date of writing, there isn't a direct payment system for Reels views on Instagram. The Reels Play bonus program, which paid creators based on views, was unfortunately discontinued in March 2023. However, there are still ways to potentially earn money through Reels, although they don't involve direct payments from Instagram itself. Read on to find out how Here’s how to make money on Instagram Reels.

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How To Get Paid On Instagram Reels: 7 Common Ways

To get paid on Instagram Reels, you'll typically need to build a significant following and engage your audience effectively. Here are some steps to potentially monetize your Instagram Reels:

  1. Build a Following: It's crucial to consistently produce high-quality and engaging content that resonates with your target audience. Utilize strategic hashtags to reach a wider audience.
  2. Grow Your Audience: To boost your social media presence, it's important to engage with your followers. Respond to comments and messages, and consider collaborating with other creators to expand your reach. Instagram offers a variety of features, including stories, IGTV, and reels, so be sure to utilize them to diversify your content and attract more followers.

  1. Partner with Brands: Once you have a substantial following, you can start collaborating with brands for sponsored content. Reach out to brands that align with your niche and propose collaboration ideas. Some brands may pay you to create sponsored reels featuring their products or services.
  2. Join Influencer Marketing Platform: Connect with brands by registering with influencer marketing platforms such as AspireIQ, FameBit, or GrapeVine. These platforms simplify collaboration between influencers and brands.
  3. Use Instagram's Monetization Features: Keep an eye out for any updates or new features introduced by Instagram that allow creators to monetize their content directly. Instagram frequently introduces new features and tools aimed at helping creators monetize their content, so stay updated on any announcements from the platform.
  4. Affiliate Marketing: Another way to monetize your Instagram Reels is through affiliate marketing. Partner with brands and promote their products or services in your reels using affiliate links. You earn a commission for every sale made through your affiliate link.
  5. Create and Sell Your Own Products: If you have your own products or services, promote them through your Instagram Reels. Direct your followers to your website or online store where they can purchase your products. This way, you keep all the profits from the sales.

Remember to comply with Instagram's guidelines and regulations regarding sponsored content and disclosures. Building a successful monetization strategy on Instagram takes time, effort, and dedication, so stay persistent and continue to refine your content and engagement strategies.

Related reading: How To Become a UGC Creator: A Step-By-Step Guide

7 Non-Mainstream Ways To Get Paid For Instagram Reels

Here are a few unusual ways you can potentially earn money through Instagram Reels:

  1. Virtual Events or Workshops: Consider hosting virtual events or workshops that are relevant to your niche or area of expertise, as demonstrated in your Reels content. You have the option to charge attendees for admission or offer tickets that give access to exclusive content, tutorials, or interactive sessions. This can be a great way to monetize your skills and knowledge while also increasing your reach and engagement with your audience.
  2. Personalized Reels: Offer personalized Reels or shoutouts to your followers for a fee. Your audience might be willing to pay for customized Reels featuring their name, message, or specific content requests.
  3. Digital Art or NFTs: Create digital art or NFTs (non-fungible tokens) based on your Reels content and sell them to collectors or enthusiasts. NFTs offer a unique way to monetize digital creations, and your Reels content could serve as inspiration for these digital assets.
  4. Sponsored Challenges or Contests: Partner with brands to create sponsored challenges or contests on Instagram Reels. Encourage your followers to participate by creating their own Reels using a specific hashtag or theme, and the brand could offer prizes or incentives for the best entries.
  5. Affiliate Partnerships with Small Businesses: Collaborate with small businesses or independent creators as an affiliate partner. Promote their products or services in your Reels content and earn a commission for every sale generated through your affiliate links. This can be especially lucrative if you have a niche following interested in specific products or services.
  6. Digital Merchandise or Filters: Create and sell digital merchandise or filters inspired by your Reels content. This could include custom filters for Instagram Stories, stickers, or digital artwork that your followers can purchase and use in their own content.
  7. Offering Creative Services: Use your Reel content to showcase your skills and offer creative services such as video editing, graphic design, or content creation for other creators or businesses. You can promote your services directly through your Reels captions or bio, and interested clients can reach out to hire you for projects.

Always disclose any sponsored content or commercial relationships transparently to your audience, and comply with Instagram's policies and guidelines regarding monetization and promotional content. Building a strong and engaged following on Instagram Reels is key to successfully implementing any monetization strategy.

Bonus Tip: How to Create Reels that Engage

To get the best from your Reels, you’ll need to create engaging video content. But creating engaging reels is not an easy feat. Follow these tips to draw the attention of several viewers to your videos; 

  • Add value to your content. Avoid creating what someone else has done. Ensure that each of your reels is unique. 
  • Use trendy audio and music. Instagram will suggest a few popular audios for your posts.
  • Use Lift: Reels & Story Maker. Tools like Lift will make it easier to edit your videos and add effects to make them better. Applying them correctly can be your ace in the whole for engaging content.
  • Join trends. Trends are a great way to get massive views. You’ll have an audience that’s ready to view your content.


The potential to make money on Instagram Reels is an exciting prospect for content creators. While direct monetary rewards from the platform are limited, the key lies in leveraging various strategies to monetize your creative efforts. Building a substantial following, engaging with your audience, and exploring unconventional avenues such as branded content, affiliate marketing, and virtual events can open doors to diverse income streams. Staying informed about Instagram's evolving features and policies is crucial for navigating the dynamic landscape of content monetization. By combining creativity with strategic approaches, creators can turn their passion into a sustainable source of income on Instagram Reels.

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