How to Create an Influencer Media Kit (with Examples)

Oct 7, 2022 10:57:51 AM | Instagram How to Create an Influencer Media Kit (with Examples)

Wondering how to create an influencer media kit? Here's everything you need to know, plus a free tool to get you started!

Need help creating an influencer media kit that actually works to get you sponsored? Look no further! This guide will show you everything you need to do, from start to finish, to create a social media kit that will help you get sponsored by top brands.

You already know that influencer marketing is one of the most effective ways to reach your target audience. And as an influencer, you have a lot to offer brands who are looking to reach consumers through this powerful marketing channel.

Thankfully, crafting an incredible media kit isn't as daunting as it may seem. This blog post will walk you through everything you need to include in your media kit and how to put it all together. By the end, you'll have all the tools you need to create a document that will make brands sit up and take notice.

Table of contents: 

What is a Media Kit for Influencers and Bloggers?

A  media kit for influencers is a document that outlines an influencer's statistics, rates, contact information, and work examples. This document is used to pitch brands and businesses to secure sponsorships and collaborations. In other words, it's like a resume for your social media platforms.

Think of your media kit as your introduction to the world of influencer marketing. It should be comprehensive, professional, and leave a lasting impression. Creating a strong media kit is essential for anyone serious about making money through their social media platforms.

Why Do You Need a Social Media Kit as a Blogger or Influencer?

It's no secret that influencer marketing is one of the most effective marketing strategies out there, which explains the recent explosion in the number of brands and businesses partnering with influencers. Findings from a survey by Influencer Marketing Hub showed over 75% of brand marketers plan to invest in influencer marketing in 2022. A further 68% plan to increase theirs!

However, with so many influencers to choose from, brands can be picky about who they work with. This is where your media kit comes in.

Your IG media kit is essentially your way of selling yourself to brands and businesses. It should be a comprehensive document that outlines your value as an influencer and showcases your social media platforms in the best light possible.

A strong influencer media kit will help you stand out from the crowd and make a lasting impression on brands. It will also help you secure higher-paying sponsorships and collaborations.

Now that we've answered the question "what is a media kit for influencers," let's take a look at what you should include in yours.

How to Make an Influencer Social Media Kit?

Having established how important media kits are for influencers, let's take a look at what exactly should be included in yours. While there is some flexibility here depending on your niche and target audience, there are certain elements that every great media kit must have:

sample media kit showing introduction

Image Credit: Etsy

1. An Introduction

Your IG media kit should start with a brief introduction to who you are and what you do. This is your chance to make a first impression, so make it count. Keep your introduction short and sweet—you can go into more detail later on.

2. Your Contact Information

This seems like a no-brainer, but it's important to include your basic contact information in your media kit. This includes your name, email address, and phone number. You might also want to include your mailing address, though this isn't required.

3. Social Media Statistics

One of the main reasons brands work with influencers is for the reach and engagement they can provide. Because of this, it's essential to include your social media statistics in your social media kit. This gives brands a snapshot of your online presence and helps them gauge whether you're a good fit for their kit statistics page

Image credit: Canva

When including your social media statistics, be sure to include the following information:

  • Your follower count on each platform
  • Your average number of likes and comments per post
  • The percentage of your followers that are active
  • Any relevant demographic information, such as location, age, or gender.

4. Rates and Pricing

This is one of the most important parts of your IG media kit. Your rates and pricing let brands know how much it will cost to work with you. 

When setting your rates, be sure to consider the following:

  • The size of your following
  • Your engagement rate
  • The type of content you're creating
  • The amount of time and effort required to create the content
  • The platforms you're using.

influencer media kit pricing page

Image credit: Canva

5. Work Examples

Finally, your media kit should include a few examples of your work. This could be linked to blog posts, social media posts, or even videos or podcasts that you've created. This will give brands a better sense of your style and help them determine whether you're a good fit for their campaign.

These five elements are the bare minimum that should be included in your media kit, whether that is a mega or micro-influencer media kit. However, you can also include other information that you think would be helpful, such as a list of brands you've worked with in the past or testimonials from satisfied clients.

If you're not sure where to start, there are a few great media kit templates available online that you can use as a starting point. You can check out influencer media kit templates on Etsy or Canva. Looking at examples from other influencers in your niche could also give you a good idea of what to include in yours.

Create a Link in Bio Page for Your Influencer Media Kit homepage

Now that you know what to include in your influencer media kit, it's time to start putting one together. To make the process as easy as possible, we recommend creating a Link in Bio page on Lift.Bio.

Lift.Bio ranks as one of the best link in bio tools. It is 100% customizable and allows you to create beautiful, professional-looking media kits without any design experience. Plus, with its easy-to-use platform, you can create your media kit in just a few minutes.

Here's how it works:

  1. Sign up for a free account on Lift.Bio.
  2. Choose from one of our beautiful, pre-designed templates, or create your custom design.
  3. Add the various elements of your media kit, using the tips we've provided above.
  4. Share your media kit with brands and other potential collaborators. You could also add a link to your media kit in your Instagram bio, so it's always easy for brands to find.

Creating a Link in Bio page on Lift.Bio is the easiest way to create a professional, impressive influencer media kit. Sign up for a free account today to get started.

create Lift.Bio account


A well-crafted influencer media kit is essential for anyone looking to make money from their social media platforms—plain and simple. A strong media kit will help you stand out from the crowd, appear more credible and professional, and make it easy for brands to determine your value at a glance.

Use the tips and guidelines provided in this post to create a media kit that will help you land more brand collaborations and make more money from your social media presence. And be sure to check out Lift.Bio to quickly and easily create a beautiful, professional-looking media kit that will impress brands and make it easy for them to work with you.

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John Awa-abuon

Written By: John Awa-abuon

John is a freelance writer with 4+ years of experience writing for B2B SaaS brands. He's been featured on MakeUseOf, ThriveGlobal, SmallBizClub, and more.