As an Etsy seller, you're always looking for ways to grow your business and reach new customers. With over two billion active users, Instagram presents a great opportunity for promoting your brand and showcasing your products. In fact, a survey found Instagram was the second most preferred platform for customer service in the US.
Linking your Etsy shop to your Instagram account allows you to tap into this potential audience and drive more traffic. In this article, we'll show you how to link your Etsy shop to your Instagram account and share tips on making your followers follow the link.
TL;DR: If you’re looking for an easy way to link your Etsy shop to your Instagram account, consider using Lift.Bio. Lift.Bio is a 100%-customizable link-in-bio tool that lets you create a landing page with all your favorite links, making it easy for your followers to find everything they need.
Sign up for Lift.Bio today and make it simple for your customers to shop from your Etsy store from your Instagram profile.
Table of Content
- Why Link Etsy Shop to Instagram Bio?
- How to Link Etsy to Instagram
- How To Make Instagram Users Follow The Link In Your Bio
- Use Lift.Bio to Add Multiple Links to Your Instagram Bio
Why Link Etsy Shop to Instagram Bio?
Linking your Etsy shop to your Instagram bio can be a smart strategy for promoting your handmade goods or vintage finds. Before we get into how to link Etsy to Instagram, here are a few whys:
1. Drive Sales
15% of U.S. shoppers start their online shopping search on Instagram. Having an active Instagram account allows you to tap into this large audience. And with a link directing your followers to your Etsy shop, you get to drive traffic and sales to your shop.
2. Increase Brand Awareness
Instagram provides a visual platform to showcase your products and brand without coming off as sales-y. You can share images and videos of your products on your Instagram feed and stories to attract potential customers. Followers who need your products can then click on your Etsy link to visit your shop.
3. Easy Access to Your Store
Not everyone wants to be bothered with going to Etsy and searching your shop name to buy from you. Including a direct link to your Etsy shop in your Instagram bio makes it easy for followers to browse and purchase your products with just a few clicks.
Linking your Etsy shop to your Instagram bio can help you reach a wider audience, build a stronger brand identity, and drive more traffic and sales to your online store.
How to Link Etsy to Instagram
Instagram used to offer limited opportunities to link to anywhere outside of Instagram, much less link directly to an Etsy store. Instagram has recently introduced a new feature allowing users to add multiple links to their bios, making sharing and promoting content easier. This update enhances users' ability to showcase their interests, projects, and collaborations in a more organized and accessible manner.
You can add your Etsy shop URL to your bio, use a link-in-bio tool, or add a link through stories.
1. How to Add Etsy Shop Link to Instagram Bio
The simplest way to link your Etsy shop to Instagram is by adding the URL of your Etsy store directly in your bio.
Here's a step-by-step guide on how to link Etsy to your Instagram bio:
- Open the Etsy website and go to your shop page.
- Copy the URL of your Etsy shop from the address bar of your web browser.
- Open the Instagram app and go to your profile page.
- Tap Edit Profile on the right-hand side of your profile page.
- In the Website field, paste the URL of your Etsy shop.
- Tap Done to save your changes.
- You can also include a call-to-action in your bio to encourage people to click on your link and visit your shop.
Once you've added your Etsy shop URL to your Instagram bio, it will appear as a clickable link on your profile page. Your followers and potential customers can click the link to visit your shop and browse your products.
Adding your Etsy shop URL would have been perfect if Instagram allowed you to add more than one external link. Unfortunately, that's not the case.
2. How to Link Your Etsy Shop to Instagram Using a Link in Bio Service
If you want to promote multiple links without constantly updating your Instagram bio, you can use a link-in-bio tool. A link-in-bio tool is a platform that allows you to add more than one link to your Instagram bio.
Link-in-bio tools work by creating a landing page with links to your Etsy shop and other URLs. The best link-in-bio tools also help you track clicks, measure engagement, and monitor performance.
Instead of replacing your link-in-bio whenever you need to promote something else, like a sale or an upcoming event, you can simply add more links to your landing page. This will save you time and effort while helping your followers discover additional content related to your Etsy shop.
Here's how to connect Etsy to Instagram using Lift.Bio:
- Go to Lift.Bio and sign up for an account.
- Choose your preferred template from several free options.
- Customize your bio information.
- Tap on the + Add button to add a new link.
- Slide the category slider and tap on Sell.
- Tap the Etsy icon and enter the URL of your Etsy shop.
- Add any other links you want to share with your followers and tap Publish.
- Copy your Lift.Bio URL and paste it into your Instagram bio.
Your followers can now easily access your Etsy shop and other content directly from your Instagram bio.
3. How to Link Etsy Shop to Instagram Through Stories
Another way to link your Etsy shop on Instagram is through stories. This will allow you to send your followers directly to your store. Promoting your Etsy shop through stories can be a great option when you have a new product or a promotion you want to share with your followers.
Here's how to link your Etsy shop to Instagram through stories:
- Create a Story with an image or video about your store or product.
- Tap the emoji icon at the top of the screen.
- Select the Link option from the menu.
- Copy the URL of your Etsy shop and paste it into the link field.
- Add a custom sticker text for your link, such as Shop Now or Visit My Etsy Shop.
- Tap the done at the top of the screen to add your link.
Now, your followers can tap the link sticker and visit your Etsy shop directly from your story.
How To Make Instagram Users Follow The Link In Your Bio
Adding a link to your Etsy shop in your Instagram bio is only the first step. The next step is getting your followers to see and click on it. To do that, you need to optimize your Instagram bio to drive traffic to your link-in-bio.
Here’s how to make users follow the link in your bio:
1. Use a Branded Profile Photo
Your profile photo should be an image that communicates your brand. Use the same profile photo across all your social media channels so users can easily recognize you.
2. Write a Clear Bio
Prioritize clarity and conciseness when writing your Instagram bio. A few words about your brand and what you do can go a long way. You can also add emojis to make your bio more engaging.
3. Include a Call-to-Action
Your followers may not always know where the link in your bio leads, but that’s where a call to action comes in. Encourage users to click on the link in your bio using a descriptive call-to-action.
For example, you can write "Shop Now" or "Visit My Etsy Shop" with a downward-pointing arrow to let your followers know what to expect when they click on your link. You can also include call-to-actions in your post captions to encourage users to visit your shop.
Use Lift.Bio to Add Multiple Links to Your Instagram Bio
In conclusion, if you're looking to link your Etsy shop to your Instagram account, there are several ways to do so, including adding your Etsy shop URL to your Instagram bio or using Lift.Bio.
However, since Instagram only allows for one clickable link in your bio, using Lift.Bio is an effective solution for adding multiple links to your social media profiles, including your Etsy shop.